How Much Do Music Channels Make On Youtube
How to Make Money on YouTube for Artists
An ultimate guide for independent artists who want to learn how to make money on YouTube.
Written past amuse - May five, 2022
YouTube is the #2 almost engaged website online (read that once more😲). The platform has the power of reaching more people between the ages of 18 and 34 than any other social media platform, opening up the doors for independent artists to make a overnice bunch of cash from their hard piece of work.
So how practise you make money on YouTube? What is brand sponsorship? Why should yous intendance near Youtube Content ID? To answer all your questions, we put together this guide for contained artists wanting to monetize on YouTube (and brand that $$$).
How can I make money on YouTube?
The main method of earning money on YouTube is through advertisements. Whether that means opting in for ads on music videos or for other original content posted.
one. Join the YouTube Partner Programme
In one case y'all hit one,000 subscribers and 4,000 watch hours over a 1-year menstruum, you lot are eligible to apply for the YouTube Partner Program. (Make sure you're based in a country where the YouTube Partner Program is bachelor by clicking here).
In that location are several perks to joining the YouTube Partner Program, the main i being that Google manages everything for yous. From advert placement to managing acquirement collection and payments, Google's got your back.
Steps to join YouTube Partner Plan:
- Sign in to the YouTube account that you would like to monetize.
- Click on the user proper name or profile icon in the upper correct corner of the page.
- Await for the "Account Settings" screen. Go to the left side of the screen, and select the "Monetization" option under the "Aqueduct Settings" menu.
- Find and click on the bluish-white button "Enable My Account".
- Read and agree to the YouTube Partner Programme terms and eligibility requirements.
- Create a new Google AdSense account or if you already have one, add together it to your aqueduct. (An Adsense account will enable you to get paid).
- Set your monetization preferences.
Once y'all've followed these steps, go back to your dashboard and click the Analytics tab on the left menu. Y'all'll need to cull Revenue from the tabs at the top and ringlet down to observe the Monthly Estimated Revenue chart. This volition give you insight into your predicted YouTube revenue.
Now that you have opted in for the monetization pick, ads will showtime running on your channel. These ads volition exist based on the relevance to the YouTube channel'south original videos that you've registered with. You won't be able to choose what ads are run since that will be controlled by Google.
In that location are different types of YouTube ads that can run across your videos: Skippable In-stream ads, Non-skippable In-Stream ads, and Bumper ads.
Non-Skippable In-Stream Ads
To learn nigh the other kinds of YouTube ads that weren't mentioned to a higher place, click here.
Continue in heed that joining the YouTube Partner Program is a one-time thing, and then you don't need to worry well-nigh reapplying or setting it up over again (😅). Just focus on growing your YouTube channel and collecting that ad revenue, letting Google'southward AdSense work its magic!
2. Sell your merch with YouTube Merch Shelf
If you take an established fan base (big or modest), selling merch online is a bully way to further that connection with your stans!
So what is a YouTube Merch Shelf? In YouTube's own words, "the Merch shelf allows eligible creators to showcase their official branded merchandise on YouTube. If a channel is eligible, the shelf may surface on their videos' lookout man pages, only may not bear witness for all videos."
To check if you lot're eligible click here.
Steps to linking your merch store to your channel:
- Sign in to YouTube Studio.
- In the left menu, click "Monetization".
- Selected the Merchandise tab.
- To plow on the merch shelf on your channel and videos, link your official merch store to your YouTube channel and follow the steps on-screen.
When it comes to showing off your merch on YouTube, visibility is fundamental! Learn how to organize and manage your YouTube Merch Shelf hither.
If you're not eligible yet to create a Merch Shelf, here is a cracking video that breaks down how you can still create and sell your merch on YouTube:
iii. Secure a make sponsorship
Brand sponsorship is a partnership between y'all as an artist/content creator and another brand or visitor. Usually, if you accept a bigger YouTube business relationship, brands will reach out request if you would similar to piece of work with them. But if yous're still growing your YouTube account, you volition need to select a sponsor you would like to work with and reach out to them. Together, you volition decide on a deal where you fundamentally promote their service, product, or brand and in return, you will get paid.
The main requirement for securing a brand sponsorship is having a highly-engaged audition. It doesn't thing if you but have thousand subscribers, equally long as they are actively engaging with the content you are posting.
Before we look at how you would secure a sponsorship, allow'due south intermission down the three main types of YouTube sponsorships y'all tin can use to monetize your channel:
- Product Sponsorship
Product sponsorship is when a brand or visitor sends you a product for you to review on your channel. This kind of sponsorship can exist small like a make sending yous clothing to review, or bigger like getting a complimentary trip somewhere or an experience through traveling. - Chapter Sponsorship
In an affiliate sponsorship, you volition go a special code or link to a product to share with your audition. Every time someone uses that link or lawmaking, you earn a commission on that sale. Affiliate sponsorships are perfect for y'all if y'all accept a smaller aqueduct (no matter how many subscribers you accept). - Paid Sponsorship
Paid gigs are the highest level of YouTube sponsorships. In a paid sponsorship, you promote a product, service, or make on your channel in commutation for payment. These opportunities are rare if y'all take a smaller channel, and you'll need to grow your channel for them to start coming your way.
At present that you're in the loop of what different types of sponsorships there are, here's how to land one.🤝
How to state brand partnerships:
ane. Reach out to brands
First, put together a media kit. A media kit is basically your YouTube resume that you volition share during outreach to brands. If y'all don't know where to start, Canva has great templated media kits that you can use to get the layout down.
Hither's what you should include in your media kit:
☑️ Number of subscribers on your aqueduct and hours viewed (from the past year).
☑️ Other statistics from your other social media channels (Instagram, TikTok, Twitter).
☑️ Information about your niche and audience demographics.
☑️ If yous take examples of previous partnerships or collaborations that you've done, include that!
Next, think about some brands that align with your online branding and existing audience. Write down what products yous enjoy using and would recommend to your friends. Brand sure you're showing your fans consistency by choosing brands that are the most relevant, exciting, and valuable to your audience.
Once you take your list, exercise a search for central phrases like "brand name YouTube sponsorship" or "brand proper name influencer program" to larn if they take a process already in place.
If a brand or visitor you want to work with doesn't have an official sponsorship folio, you tin can reach out through email. Go to their "contact us" page and look for an email related to printing, marketing, or partnerships (not their general company email for their customers).
When you ship your outreach email, include your media kit and whatsoever other helpful aqueduct analytics. Remember to pitch what they will gain from working with you clearly so you stand out from other artists and creators who are also doing outreach.
two. Use YouTube sponsorship platforms
YouTube has its own sponsorship platform where brands and creators can connect and set upwardly collaborations. YouTube Brand Connect is the platform's ain influencer market where y'all can arrange brand deals and sponsorships within their own ecosystem.
To join, you will first need to be office of the YouTube Partner Program. Right now, the marketplace is only available in the The states, UK, and Canada, with more countries beingness added to the listing shortly.
If you aren't located in these countries, Grapevine Village is some other peachy platform that connects brands and creators. You lot volition however need at to the lowest degree ten,000 subscribers on YouTube or 10,000 followers on Instagram to sign up, if you're non there quite nevertheless, focus first on growing your channels.
3. Reach out through your other social media channels
If yous're nevertheless growing your YouTube channel but your presence on other social media platforms is potent (Instagram, TikTok, Twitter), you can start past packaging your Instagram for example with your YouTube content.
How much does YouTube pay for sponsorships?
It's no secret that bigger YouTube channels have become a very lucrative source of revenue. Channels with over 100K active subscribers can brand up to $330 to $7,400+ on average from sponsorships, based on per thousand views and lookout man fourth dimension.
Klear, who studied the channels of over ii,500 influencers, constitute the following average rates based on the influencer's audience size:
- Nano (500-5K subscribers): $315 per video
- Micro (5K-30K subscribers): $908 per video
- Power (30K-500K subscribers): $782 per video
- Celebrity (+500K subscribers): $3857 per video
If you're not already putting time into edifice out your YouTube channel and reaching out to brands to secure sponsorships — this is your sign!
4. Monetize with YouTube Content ID
YouTube Content ID is a service by request to amuse Pro/Boost users, helping you place whenever your music is used in a video on YouTube. The tool tin as well be used to monetize videos that accept used your music without your permission.
Only original music is eligible for YouTube Content ID, meaning samples or any other elements that are deemed a copyright infringement on YouTube'due south policy, are denied YouTube Content ID.
Proceed in mind that when YouTube Content ID is added, YouTube Music is automatically included as well. This is a requirement from YouTube'southward side.
How do I asking information technology?
Since it's an charm Pro/Boost feature, you will need to upgrade your account if you're on charm Offset. For Pro users, it's available for no extra accuse. For Heave users, there's a xv% fee for Content ID ad revenue.
When does Content ID beginning challenge?
When the Content ID is added to your track, it volition start processing every video e'er uploaded on YouTube immediately. Content ID prioritizes scanning the most pop videos on YouTube earlier it moves on to scan the videos with less engagement.
It can sometimes take up to 6 months before Content ID has scanned all the videos and claimed the correct content. Remember, patience is fundamental! 🔑
What happens if someone uses my music in their video?
User-generated content is another main way music artists make money on YouTube: meaning someone has uploaded a video using your music throughout. You earn money each time someone uses your tracks, and this content is picked up automatically by YouTube's Content ID organisation.
Sometimes the system tin can miss your song. This happens when the creator uses a short clip of your song or alters it just enough to make information technology undetectable by YouTube's software. Information technology'southward hard to identify these missed usages, but some artists manually comb through YouTube or rent a visitor that helps uncover videos that take used your music.
Now yous've discovered some ways to make coin on YouTube! But before the revenues outset to trickle in, read our guide on how to make some actress greenbacks as an independent artist.
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Source: https://www.amuse.io/en/content/how-to-make-money-on-youtube-music-artists-guide
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